If you have bought a watch and soon found yourself searching for the next one, this book will feel familiar—and very funny.
Written for new collectors and long-time enthusiasts, it explores the buying process, habits, reasoning, and justifications behind watch collecting. It gently captures the excitement, self-awareness, and private logic that make each purchase seem perfectly reasonable.
Inside, you’ll recognise:
– Why a watch never feels like enough
– The mental gymnastics behind every “final” purchase
– Refreshing tracking pages as if it will speed up delivery
– Explaining “lug-to-lug” to people who regret asking
– Owning watches for diving, flying, and exploration—mostly worn indoors
– The quiet pride of a “sensible” addition to the collection
Perfect for:
– Watch collectors and enthusiasts
– Anyone who owns a watch and knows how quickly interest can grow
– A thoughtful gift for watch lovers who insist they need no more
Relatable, knowing, and warmly humorous, this book invites collectors to laugh, recognise themselves, and reflect on their latest purchase.
